Using Social Media To Boost Your Online Presence
Does your Social Media Presence help your website appear on the First Page of Google Search?
Social Media Marketing will greatly impact your SEO across other forms of digital platforms, such as your website. Social Media helps search engines to pick up reliable data and information, which later on, determines the ranking of your website on Google and Bing.
Social Links Are Unpredictable.
A lot of SEO Experts and Marketers debate on the topic of: “links to one’s website from a social media account can impact rankings”. Does Google still consider links published from social accounts as backlinks? If your social media post about your website goes viral, does it boost Search Engine rankings?
Social Media Pages and Profiles Rank on Search Engines
A web page’s position on search engines like Google and Bing, may or may not be affected by simple social media shares. However, social profiles may surely put an impact on your web presence, as they appeared on top of search listings for brand names and services. These social channels are felt more personal, engaging, and fun, than web pages that just display filtered information.
Some may also consider TikTok or Pinterest as a non-essential social channel, whereas it can be one of the first ideas a searcher will click on for having a profile with up–to–date info and engaging content, and an active audience.
Social Media Channels have Search Engines, too
Social Media channels, like Facebook, Instagram and Twitter, and even YouTube, can also be reliable sources, aside from Google and Bing Search Engines. People are likely to open social media profiles and make a quick scan to see a few of your company’s information or brand’s beautiful visual content presented on each channel.
Social Media indirectly boosts SEO
Though Google says that social signals don’t currently impact search rank, it doesn’t mean they never will. Social media displays no sign of being less significant on any brand or person’s online presence anytime soon; furthermore, having link-building strategies like guest blogging, a less reliable means to signify the quality of a webpage, search engines would begin to look for other signals of authority and value.
Don’t Forget Bing
Google may have backtracked and changed its stance on social signals, but still, there are a lot of other search engines out there that Social Media Marketing strategies consider.
Social signals being ignored by Google’s search algorithm should not be seen by marketers to dismiss social’s impact on SEO. Instead, the concept of search and SEO should include a variety of ways for people to be able to find their content on the web. Including the positive effects that increased traffic from social can potentially have on their search rankings as well as the prominence of social profiles on first-page search results.
Above all, the web is inherently social – it builds relationships, fosters audiences, expresses one’s identity, and practices sharing of ideas. SEO best practices should go against the grain since their rules are meant to transform a web into a more engaging and reliable place.
Social signals are the total shares, likes, and overall social media presence visibility as perceived by search engines