Use Social Media To Boost Your SEO
Social media users can be very useful in measuring one’s website. It allows the search engines to pick reliable information in determining and ranking a website. Written below are the impacts of Social Media in SEO as follows:
Social Links May or May Not Boost Your Search Rank
Beliefs about links of one’s website from a social media account can impact on rankings spread among marketers nowadays.
Social signal about a profile’s authority is OUT, yet does Google still consider links published from social accounts as backlinks? Does it boost the post search ranking if it goes viral on a specific social media platform?
Social Media Profiles Rank in Search Engines
Webpage’s position in search listings may or may not be affected by simple social shares. However, social profiles may surely put an impact as they appeared on top in search listings for brand names. These social channels are felt more personal, engaging, and fun than webpages so it can also be a reliable option in searching and experiencing one’s brand or company.
Some may also consider Google+ as a non-essential social channel, whereas it can be one of the first ideas a searcher will click on for having a profile with up – to – date info and engaging content.
Social Media Channels Are Search Engines, Too
Social Media channels can also be a reliable source aside from Google and Bing. People are likely to open Twitter and Facebook and make a quick scan to see few of your company or brand’s beautiful visual content presented on each channel. YouTube and Google+ are also considered as search engines.
Not Now Doesn’t Mean Not Ever
Though Google says that social signals don’t currently impact search rank, it doesn’t mean they never will. Social media displays no sign of being less significant on any brand or person’s online presence anytime soon; furthermore, having link – building strategies like guest blogging, a less reliable means to signify the quality of a webpage, search engines would begin to look for other signals of authority and value.
Don’t Forget Bing
Google may have backtracked and changed their stance on social signals, but still it can be evident that what Bing told Sullivan about its Search Engine Watch interview is true today.
Social signals being ignored by Google’s search algorithm should not be seen by marketers to dismiss social’s impact on SEO. Instead, the concept of search and SEO should include variety of ways for people be able to find their content on the web. Including its positive effects that increased traffic from social can potentially have on their search rankings as well as the prominence of social profiles on first-page search results.
Above all, web is inherently social – it builds relationships, foster audiences, express one’s identity and practice sharing of ideas. SEO best practices should go against grain, since their rules are meant to transform a web into a more engaging and reliable place.